LOGO DESIGN

Elise’s Lens Photography

Tools: Adobe Illustrator

Challenge

Design a visual identity that communicates elegance, professionalism, and warmth while remaining versatile across digital and print applications.

The project began under the name ‘Crystal’s Lens’, but through collaborative discussions with the client, we determined the name lacked distinction. Together, we refined the identity to ‘Elise’s Lens Photography’, creating a stronger and more memorable brand foundation.

Role

Brand Designer, responsible for brand identity development, logo design, typography selection, and collaborating closely with the client to refine the final brand direction.

Impact

⁰¹ Distinct Brand Identity

Developed a refined visual identity centred around an elegant script logo that reflects the personality of the photography brand.

⁰² Flexible Logo System

Produced primary, black, and white logo variations suitable for websites, social media, photography watermarks, and printed materials.

⁰³ Collaborative Creative Process

Worked closely with the client throughout the project, using feedback and discussion to refine both the brand name and visual direction into a final identity that felt authentic to the business.

Lessons Learned & Next Steps

This project reinforced that strong branding often begins before visual design. Helping shape the business name alongside the logo created a stronger foundation for the overall brand.

Future opportunities include developing a brand style guide, social media graphics, and website wireframes to extend the identity into a complete and consistent brand experience.