NEWSLETTER DESIGN
Resident Assistant Newsletter
Tools: Adobe InDesign, Adobe Illustrator
Challenge
The challenge was to design a digital newsletter based on a layout that had been designed for printing. The University of Maryland’s Department of Resident Life published this newsletter annually, so it needed to allow for easy changes.
Role
I was responsible for laying out the newsletter in a logical and easy-to-read way. I also designed the logo and created a colour scheme based on the theme that changed each year.
Impact
01 Increased Volunteers
Created a more usable website by rearranging and organizing the layout so that everything is accessible across a variety of screen sizes.
02 Designed for Screens
Created a more usable website by rearranging and organizing the layout so that everything is accessible across a variety of screen sizes.
03 Easy to Adjust Layout
Improved the visual design to match the polish of their social media posts. With that, their website will show their customers that they should expect the same level of service in their store.
04 Adopted for Other Projects
Designed a new, interactive digital menu that is better suited for the web, replacing the image upload of their physical menu that was used previously.
Final Solutions
