BRAND SYSTEM

Vessel + Passenger Princess

Tools: Adobe After Effects, Adobe Illustrator, Adobe Photoshop

Challenge

Design a scalable brand system for a video-led storytelling platform that could support multiple series while protecting storyteller identity, maintaining emotional clarity, and remaining adaptable to future formats.

Role

Brand & Systems Designer responsible for identity design, motion rules, typography, content guardrails, and platform-aware delivery constraints.

Impact

⁰¹ Scalable Storytelling Platform

Designed a flexible brand system that supports multiple content series under the Vessel umbrella, allowing new shows to launch without reworking foundational identity rules.

⁰² Ethical Content Governance

Established clear logo placement, motion, and overlay constraints to ensure the brand never competes with or distracts from personal testimonies, prioritizing dignity and emotional safety.

⁰³ Multi-Format Readiness

Built the system to extend beyond social video, supporting future live shows, stage use, and in-person ministry contexts without visual breakdown.

⁰⁴ Scalable Educational Asset

Enabled Passenger Princess to function as both a storytelling series and a vehicle for uplifting women and supporting practical, in-person women’s ministries through consistent, respectful branding.

Lessons Learned & Next Steps

This project reinforced the importance of restraint as a design decision.
Next steps include supporting additional Vessel series, adapting Passenger Princess for live formats, and extending the system to new storytelling environments.